The New Analytics Blind Spot: AI Traffic & AI Agents That Shop Without Visiting Your Site

Дата публикации: 22-07-2026 04:00:00

This blog was originally published on March 3, 2025 and updated on July 22, 2026.
Is That "Web Visitor" an Agent or a Human? 
Back in January 2025, OpenAI’s Operator became the first true "AI agent" to hit the market, available to ChatGPT Pro users. We ran an early experiment to see how it would show up in GA4, and the results were strange enough that we wrote about them in the original version of this blog.

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