We’re adding AI and agentic experiences across Google Ads and Google Analytics to simplify your workflow and expedite your path to business growth.

Josh Moser

Senior Director, Product Management

Great marketing has always required deep measurement expertise to uncover the "why" and strategic agility to execute the "how." That’s why we introduced Ask Advisor ¹ — our in-product AI agent across Google’s marketing platforms — to put those answers and actions directly into marketers' hands.

Today, we’re announcing new agentic capabilities across Google Ads and Google Analytics designed to amplify your expertise, helping you uncover insights faster, make smarter business decisions, and stay firmly in the driver’s seat as you chart your path to growth.

It’s critical for analyst teams to stay on top of performance shifts as they happen. Google Analytics now makes this easier than ever, with new AI Overviews at the top of the homepage that give you an instant summary of important updates since you last logged in. From seasonal peaks in sales to changes in traffic, you can quickly understand what matters right now, and more importantly, what you should do about it.

When a data card catches your eye, a single click carries that context straight into Ask Advisor to analyze further. And now, you can stay up to date with these smart summaries at your own pace by opting into notifications via phone or email at a frequency that suits you.