In this session, sponsored by the Glass Packaging Institute, learn how glass packaging can strengthen brand perception, support sustainability goals, and influence purchasing decisions.
The post How Glass Gives You an Advantage appeared first on Brewers Association.
Though centuries old, glass is more relevant than ever in today’s health-conscious and sustainability-focused marketplace. Consumers are paying attention to what they consume and how it’s packaged, not to mention ways they can support a circular economy. This session explores how glass differentiates your brand, driving shelf appeal and relaying authenticity to shoppers. Get insights on beer market packaging performance, imports, sales, and what consumers seek in selecting and weighing loyalty to a brand. Also, learn how new packaging legislation may impact brand packaging decisions, especially with regard to new recycling responsibility program fees and existing sustainability initiatives.
Presentation Audio:About the Speaker
Scott DeFife is president of the Glass Packaging Institute (GPI), the North American trade association for glass container manufacturing companies and suppliers, advancing environmental and recycling policy and advocating industry standards. He was previously Executive Vice President of Policy and Government Affairs for the National Restaurant Association and held senior roles with the Securities Industry, Financial Markets Association, and the American Public Power Association. Scott's policy experience includes 12 years for the House of Representatives Congressional Leadership; Members of the Energy and Commerce Committee; the State of Texas under Governor Ann Richards and the National Conference of State Legislatures.
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