AI

Marketing intelligence company Ahrefs Pte. Ltd. today launched Letaido, an agent-powered marketing workspace built to take over the recurring research, reporting and monitoring work that fills up a marketing team’s week.

In most marketing departments, generative artificial intelligence is still something people use on their own. A writer drafts with it. An analyst pulls numbers. Nothing joins the two up.

The Boston Consulting Group Inc. surveyed 300 marketing chiefs for its 2026 global CMO report and found 42% still using generative AI only on discrete tasks. Agents running across multiple workflows showed up at 32%. Only about 8% said they run campaigns where several agents work autonomously.

Letaido is pitched as the shared layer that has been missing. Teams can hand agents multistep jobs, schedule recurring workflows, build dashboards and reports, and set up continuous monitoring of their own sites and their competitors. A visual interface shows outputs as agents produce them, so more than one person can review and refine the same piece of work. Built-in hosting keeps automations running after a conversation ends, which is the sharpest break from chatbot-style assistants that reset every session.

Access to Ahrefs data is native. A marketer can prompt Letaido for link analysis, keyword research or AI visibility monitoring without standing up custom API integrations, then push the results into reports, applications and workflows. Other jobs it handles include clustering trending keywords, finding content gaps and interpreting technical site audits. Letaido also connects to software already in the stack, among them Notion, Slack, HubSpot, Google Ads and WordPress.

AI visibility agency Foundation Marketing Services Inc. is among the early users. Keyword research and bottom-of-funnel content audits used to eat a full 40-hour week at the firm, according to founder and Chief Executive Ross Simmonds, who now puts the same work at about 60 minutes. Reaching a single insight, he said, has meant years of “clicking through reports, exporting CSVs, filtering data” across several tools.

“With Letaido, those hours can now go toward the work that actually matters: thinking, strategy and creativity,” Simmonds said.

Ahrefs framed the launch around discovery moving off search engines and into AI tools, with agents doing the research, monitoring and execution a marketer would otherwise do by hand.

Buyer appetite appears to be there. Gartner Inc. found in October that 81% of marketing technology leaders are either piloting AI agents or have already put them into production, with content and asset production the most common use case among those piloting. The same survey found 45% say vendor-supplied AI agents have not delivered the business performance promised.

Ahrefs has never raised outside money and says it now runs profitably on more than $100 million in annual recurring revenue. The company’s web index runs past 170 trillion pages. Ahrefs also tracks more than 439 million AI prompts a month to feed its AI visibility data.