Cassie Sainsbury says she is ready to shed her criminal reputation.

The drug trafficker-turned-fitness influencer, 28, told the Daily Telegraph on Monday that she wanted to show people who she really is ahead of competing in the Seven reality contest SAS Australia: Buried Alive.

'I wanted to unmask what everyone thought of me really, show them the most raw version of someone,' the influencer said.

Dubbed 'Cocaine Cassie' after she was convicted for drug smuggling in the South American country of Columbia, she noted that she hoped the show will give Australians a more rounded look at her, demonstrating her humanity and how her past misdeeds do not define her.

'For so long I have allowed my past to define my life and I never wanted that... I tried to hide from it and I think since the show I have really stepped out of the shadow and back myself in whatever decisions I am doing now,' she said.

The publication also reported that she is 'desperate to ditch' the infamous moniker she was branded with in 2017.

Last month, Cassie started up her own Cameo account to connect with fans.

She made the announcement via her Instagram account, sharing a link with her 33.7k followers.

Cameo is an online platform that allows fans to purchase personalised videos and messages from various celebrities, internet influencers, and television stars.

Through her Cameo profile, Sainsbury will give followers the opportunity to purchase personalised videos for $47 each and messages for $31.

The forthcoming contestant on SAS Australia has posted an introductory video laying out what she is offering fans. 

'Hey guys, it's Cassie here. I am accepting any video requests … whether it be a motivational speech, a shout out, a birthday message, I am here – nothing weird,' she said.

Sainsbury also declared that all money she earns via Cameo will be donated to an unnamed charity.

Cassie was also seen in the recently dropped trailer for the forthcoming SAS Australia show.

The video begins by dropping its celebrity contestants in a sandy desert, which the subtitles say is located in an 'undisclosed location in the Middle East'. 

The contestants are then seen being put through a series of grueling physical challenges, including running across the roof of a moving train and dodging grenades.

They are also seen being buried alive in coffins built in the sand.  

'The selection process is brutal. This is the hardest military course in the world. If you're weak, easily offended or physically unfit, leave now,' host Ant Middleton tells the contestants.

Cassie will join Anthony Mundine, former Roosters captain Boyd Cordner and Olympic swimmer Stephanie Rice on the new series. 

The Adelaide woman became known as Cocaine Cassie in 2017, after she was detained by Colombian authorities for trying to smuggle almost 6 kgs of cocaine out of the country hidden in 18 boxes of headphones.

She was sentenced to six years in prison but was released in 2020, returning to South Australia soon after, where she now works as a fitness influencer.