Whirlpool of India has expanded its premium home appliance portfolio with the launch of the 360° Bloomwash Pro 11 kg Top Load Washing Machine. Designed for larger households and heavy laundry loads, the new model combines Whirlpool’s 360° Bloomwash Technology, 6th Sense Intuitive Technology, an in-built heater, and intelligent load sensing to deliver improved fabric care and automated wash optimization.

According to the company, the larger 11 kg capacity is aimed at reducing the number of wash cycles required, making it particularly suitable for families that prefer completing laundry over weekends.

At the heart of the washing machine is Whirlpool’s 360° Bloomwash Technology, working alongside a newly designed HexaBloom Impeller. The impeller features a six-vane design that creates continuous rolling movement inside the drum, helping clothes move more evenly during the wash cycle.

The system combines:

• HexaBloom Impeller
• Low water intake
• Catalytic soak
• Step-fill wash process

According to Whirlpool, the technology is capable of removing up to 50 types of tough stains while providing gentle fabric care.

The washing machine also features an integrated water heater with three selectable temperature modes:

• Warm
• Hot
• Allergen Free

Whirlpool says the heated wash cycle can effectively remove stains that are up to 48 hours old without requiring pre-treatment.

The company also claims the heater helps eliminate up to 99.9% of germs and allergens, making it suitable for hygiene-focused washing.

The 360° Bloomwash Pro introduces additional automation features to simplify everyday laundry.

Quick Sense automatically adjusts water usage and wash duration according to the load size.

The washing machine offers optimized wash timings, including:

• 30 minutes for loads below 2 kg
• 35 minutes for loads between 2 kg and 5 kg
• 40 minutes for loads above 5 kg

Meanwhile, Soft Sense automatically dispenses fabric softener during the rinse cycle, ensuring consistent distribution without manual intervention.

The new model is powered by Whirlpool’s 6th Sense Intuitive Technology, which continuously monitors multiple operating parameters throughout the wash cycle.

The system automatically evaluates:

• Load weight
• Water pressure
• Input voltage
• Load distribution

Based on these inputs, the washing machine adjusts:

• Water level
• Detergent dosage
• Drum balance
• Motor torque

Additional intelligent features include:

• Auto Tub Clean
• Load Sensing
• Detergent Dosage Sensing
• Dry Tap Detection
• Water Pressure Sensing
• Voltage Sensing

These functions are designed to improve washing efficiency while protecting both the appliance and garments.

Commenting on the launch, Nakul Tewari, Vice President – Marketing, Whirlpool of India Limited, said, “The urban consumer today is highly time-starved, balancing work, home responsibilities, and commuting. As a result, tasks like laundry are often pushed to weekends, leading to multiple wash loads. Today’s consumers are looking for solutions that simplify their hectic routines. The 360° Bloomwash Pro 11kg top load washing machine addresses this need with a higher load capacity, enabling families to manage laundry more efficiently, save weekday time, and enjoy their weekends. With strong cleaning performance, intelligent features like Quick Sense and Soft Sense, and an in-built heater, the Bloomwash Pro 11kg is designed to enhance convenience and garment care.”

• Capacity: 11 kg top-load washing machine
• Impeller: HexaBloom 6-vane Impeller
• Wash Technology: 360° Bloomwash Technology, 6th Sense Intuitive Technology
• Heating: In-built heater with Warm, Hot, and Allergen Free modes
• Features: Quick Sense – Automatic load-based wash time and water optimization, Soft Sense – Automatic fabric softener dispensing, removes up to 50 types of stains, including stains up to 48 hours old, removes up to 99.9% of germs and allergens, Auto Tub Clean, Load Sensing, Detergent Dosage Sensing, Dry Tap Detection, Water Pressure Sensing, Voltage Sensing

The Whirlpool 360° Bloomwash Pro 11 kg Top Load Washing Machine is now available through retail stores and online platforms across India. Whirlpool has not yet announced the official pricing.

• Price: TBA
• Availability: Retail stores and online platforms across India