itel has expanded its home entertainment portfolio in India with the launch of two new audio products – the itel Soundbar 160W and itel Soundbar 120W. Designed for movies, TV shows, music playback, and gaming, both soundbars focus on delivering powerful audio output, enhanced bass performance, and versatile connectivity options at affordable price points. The new soundbars feature itel’s proprietary iThumpX BASS Technology, neodymium magnet speakers, virtual surround sound enhancements, and Bluetooth connectivity.

Leading the lineup is the itel Soundbar 160W (SB160WR), which delivers 160W audio output through a Hi-Q Quad-Driver configuration. The more affordable itel Soundbar 120W (SB120WR) offers 120W audio output using a Hi-Q Dual-Driver setup. According to itel, both soundbars are engineered to provide powerful sound reproduction for living room entertainment setups while enhancing bass performance through the company’s iThumpX BASS technology.

Both soundbars feature an integrated DSP (Digital Signal Processing) chipset designed to improve sound separation and overall audio clarity. Additional audio enhancements include:

• Virtual 360° Sound
• Advanced Sound Separation
• Advanced Wind Pipe Technology
• iThumpX BASS Technology
• Neodymium Magnet Speakers

The company says these technologies work together to create a more immersive audio experience across movies, sports, gaming, and music playback.

itel has equipped both models with a wide range of connectivity options for compatibility with televisions, streaming devices, gaming consoles, and media players.

Supported ports include:

• HDMI ARC (TV ARC)
• Optical
• AUX
• USB
• SW Out

Wireless connectivity is handled through Bluetooth 5.3, allowing users to stream music directly from smartphones, tablets, and other compatible devices.

The new soundbars also feature an integrated LED display and support multiple sound profiles through three built-in EQ modes. Users can control the soundbars using the included remote control and compatible TV remotes. This allows easier integration into existing home entertainment setups without requiring multiple remotes.

Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India, said, “The future of entertainment lies in connected ecosystems. A soundbar is more than just audio – it’s a gateway to a smarter, connected lifestyle. As itel expands its growing tech ecosystem, we’re making smart and premium experiences more accessible for consumers in Tier 3 markets and beyond.”

• Audio Output: 160W (Hi-Q Quad-Driver) / 120W (Hi-Q Dual-Driver)
• Audio Technology: iThumpX BASS Technology
• Speakers: Neodymium Magnet Speakers
• Audio Processing: DSP Chipset with Advanced Sound Separation
• Sound Enhancement: Virtual 360° Sound
• Additional Audio Feature: Advanced Wind Pipe Technology
• Display: LED Display
• Connectivity: Bluetooth 5.3
• EQ Modes: Three Preset EQ Modes
• Ports: TV (ARC), Optical, AUX, USB, SW Out
• Control: TV Remote Support and Dedicated Remote Control
• Warranty: 12 Months

The itel Soundbar 160W is priced at ₹6,349, while the itel Soundbar 120W is priced at ₹4,649. Both models are available through retail stores across India. itel is also bundling a free wall-mount kit with both soundbars, along with a 12-month warranty.

• Price (120W): ₹4,649
• Price (160W): ₹6,349
• Availability: Available through retail stores across India