King's Hawaiian debuts new rolls, merch collection

Courtesy of King's Hawaiian

King's Hawaiian is celebrating the flavors of fall with its newest creation: Maple Brown Sugar Rolls, hitting retailers nationwide beginning October 1. The LTO rolls pair these two flavors with King's Hawaiian's signature soft, fluffy texture and a touch of sweetness for a seasonal treat worth savoring. The brand is extending the new flavor into a LTO merch collection featuring a Maple Brown Sugar Roll-themed sweatsuit, blanket, and scented candle, alongside an exclusive chocolate bar made in collaboration with gourmet chocolate brand Compartés. The bar blends real pieces of King's Hawaiian Maple Brown Sugar Rolls with creamy milk chocolate infused with maple and topped with brown sugar.

Brach's reveals top ten candy corn-loving states in heat map

Courtesy of Brach's

Alongside the changing leaves and crisp air, every year, fall brings a classic debate: how do you feel about candy corn? Producing nearly 20 million pounds every year and making up the majority of candy corn sold in the U.S., Brach’s is the seasonal authority on the treat’s popularity, it says. This year, Brach’s is revealing the top 10 states that love the classic treat most. Coming in first this year is the Sunflower State, Kansas, and four states within the top ten—Kansas, Iowa, Missouri, and Indiana—are also part of the Corn Belt region. While candy corn is beloved nationwide, the top ten candy corn superfan states are Kansas, Utah, Iowa, Oklahoma, Missouri, Indiana, Kentucky, Tennessee, Michigan, and Alabama. Additionally, Midwesterners and Southerners really love the tri-colored treat—nine states across these two regions, collectively, ranked within the top ten candy corn-loving states overall.

Twix Halllomas returns with Zombie Claus, $20K in prizes

Courtesy of Twix

Did you hear? Hallowmas is back, and Twix is making its second year bigger, bolder, and more spirited than ever, it says. The unhinged holiday where Halloween thrills meet Christmas cheer returns with Zombie Claus leading the festive fun and giving shoppers more ways to get in on the celebration. Consumers can submit photos and videos showing how they bring fear and cheer to life for a chance to win a share of $20,000 in total cash prizes, plus Twix and Hallowmas bragging rights. They can compete across three categories, from showing off the most spirited Hallowmas celebration to channeling their inner Zombie Claus, with Zombie Claus himself judging the competition. And for New York City patrons: on October 31, Zombie Claus will bring Hallowmas to life in Williamsburg, turning trick-or-treating on its head by hitting the streets and bringing Twix treats directly to consumers.

HI-CHEW hits the road for trick-or-treating

Courtesy of HI-CHEW

HI-CHEW is celebrating Halloween all month long with The Mystery Manor Tour, a haunted manor-themed van traveling to five cities across the country, including Chicago (Oct. 24 at Navy Pier), Philadelphia (Oct. 29 at Drexel University Campus), and Hoboken (Oct. 31 at Hoboken Ragamuffin Parade). At each stop, local visitors will be immersed in the world of HI-CHEW, stepping into a mysterious graveyard featuring Orange Creamsicle tombstones, Cotton Candy trees, and Green Apple jack-o'-lanterns, where the mischievous mascot Chewbie transforms into FrankenChewbie for the season. Plus, visitors will embrace their inner detective and follow clues to try to uncover the all-new Mystery Flavor, which will be revealed on Halloween, and can snap photos set against a backdrop of the mysterious graveyard to remember their FrankenChewbie experience long after their visit. In addition to sampling the Halloween Mystery Mix, visitors will have a chance to take home exclusive HI-CHEW merchandise only available at the pop-up.