The new LTO Nut Butter & Oat Apple Pie joins the brand’s fall lineup alongside the return of consumer-favorite Pumpkin Spice.
Available for a limited time beginning this August, Mars' RXBar brand is introducing its first new seasonal flavor in more than four years, RXBar Nut Butter & Oat Apple Pie, alongside the return of consumer-favorite RXBar Pumpkin Spice 12 g Protein Bar.
RXBar Nut Butter & Oat Apple Pie aims to tap into consumers' appetite for comforting, feel-good flavors with a limited-edition bar inspired by one of fall's most popular desserts. Made with whole-grain oats, cashews, egg whites, and wildflower honey, RXBar Nut Butter & Oat Apple Pie features notes of cooked apples, warm cinnamon, and delicate pastry. Each bar contains 10 g of protein and is a good source of fiber, the brand notes.
Returning to shelves is RXBAR Pumpkin Spice 12 g Protein Bar, one of the brand's most popular limited-time flavors since its debut in 2015. Made with simple ingredients including cinnamon, pumpkin, cloves, egg whites, dates and nuts, it delivers 12 g of protein per serving.
“Certain flavors have the power to instantly transport us, bringing back memories of gathering in the kitchen, sharing homemade desserts, and embracing everything we love about fall,” says Regina Cabrera, senior brand manager at Mars Snacking. “With new RXBar Nut Butter & Oat Apple Pie and the return of RXBar Pumpkin Spice 12 g Protein Bar, we set out to capture that sense of warmth and nostalgia into satisfying snacks made with simple, recognizable ingredients.”
RXBar Nut Butter & Oat Apple Pie joins the brand’s growing Nut Butter & Oat line, which combines soft-rolled oats, nut butters, egg whites, and honey with simple ingredients and 10 g of protein per serving. Existing flavors include Honey Cinnamon Peanut Butter, Dark Chocolate Peanut Butter, and Blueberry Cashew Butter.
RXBar Nut Butter & Oat Apple Pie and RXBar Pumpkin Spice 12 g Protein Bar will be available at retailers nationwide beginning this month for a limited time. Apple Pie will be offered in single bars (MSRP: $2.79) and five-count boxes (MSRP: S11.99). Pumpkin Spice will also be available in single bars (MSRP: $2.79) and five-count boxes (MSRP: $11.99).
Mars is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Little Debbie harvests fall LTO bakery snacks | 0 | 14.35 | 04-08-2026 |
| 2 | Seven Sundays launches Oatcakes mixes at Target | 0 | 9.18 | 04-08-2026 |
| 3 | Starbucks announces Pumpkin Spice Latte return — along with new fall drinks | 0 | 4.79 | 03-08-2026 |
| 4 | Oreo brings back LTO Cinnamon Bun Cookies | 7 | 6 | 29-06-2026 |
| 5 | Nothing Bundt Cakes goes nutty for Turtle Cheesecake Swirl | 0 | 16.71 | 21-07-2026 |
| 6 | Tostitos kicks off football season with spicy tortilla chips | 0 | 14.76 | 12-08-2026 |
| 7 | Hershey's releases Reese's layered bar | 0 | 5 | 29-06-2026 |
| 8 | Oreo unveils trio of limited-edition flavors | 0 | 15.26 | 13-08-2026 |
| 9 | Baker & Baker debuts Cadbury Dairy Milk baked goods | 0 | 7.9 | 11-08-2026 |
| 10 | Clio introduces Cookie Dough Mini Greek Yogurt Bars | 0 | 5 | 25-06-2026 |