Google is rolling out an update to Google Play that lets users build personal Android apps with Google AI Studio and install them on their own phone using a standard Google account, according to an announcement on the Google blog. The feature is available starting today in the United States for users aged 18 and older.

Google describes the process as "vibe coding" personal projects, and no developer background is required. The company gives examples such as a custom stat tracker for a local recreational league or a family organizer built around one household's routine.

The personal app feature removes the steps that normally apply to publishing on Google Play. Users do not need a developer account, do not pay registration fees, and skip the usual publishing steps to get the app onto their device.

According to Google, the apps created this way:

• install only on the creator's own device at launch
• stay private and separate from the public Google Play catalog
• can be moved to a professional developer account later if the creator wants a public release

Sharing is not part of the first release. Google says that in the coming months users will be able to share personal apps privately with a small circle of friends and family.

Users in the US who want to try it can follow these steps once the update reaches their account:

1. Check the phone for the latest Google Play Store update, which Google says begins rolling out today.
2. Build the app in Google AI Studio while signed in with a standard Google account.
3. Deploy the finished app to the phone through Google Play.
4. Open the app from the phone; it stays limited to that device until private sharing arrives.

The personal app feature is part of a larger Google Play update. Ask Play can now generate side-by-side comparisons of similar apps, covering key differences and user sentiment, and a feature called Play in Gemini will bring app and game recommendations into Gemini chats soon.

On the gaming side, Game Finder builds a "Gamer DNA" profile from how a person plays and their stated preferences, and it is rolling out in the US today. Sprints, available globally, are 48-hour challenges for groups of two to five players, tracked through a new Sidekick in-game overlay that also records 30-second gameplay clips. Titles including Dave the Diver and Warhammer 40,000: Boltgun are arriving on Play with cross-save between Android and PC.

Google is also adding a Family Link option that lets parents share a child's general age range with apps instead of more detailed personal data.

Personal app creation is limited to adult users in the United States, and Google has not announced when it will expand to additional countries or age groups.