Holiday is the first circulating show under the sponsorship of Toni Home Permanents. Toni started is sponsorship about eight months earlier. The first noticeable change is Bill Cullen as the announcer....This item belongs to: audio/casey-crime-photographer.This item has files of the following types: Archive BitTorrent, Flac, Item Tile, Metadata, PNG, Spectrogram, VBR MP3
Holiday is the first circulating show under the sponsorship of Toni Home Permanents. Toni started is sponsorship about eight months earlier. The first noticeable change is Bill Cullen as the announcer. The Toni run was quite a departure. Where the Anchor-Hocking run was targeted to families, the Toni run was targeted to women. The in-show commercials are rather awful. The stories were still in the usual Casey style, though they seemed less violent, and had fewer characters with dialogue. The spark was no longer there.
How did Toni get here?
It seemed early for a renewal, but at the beginning of the year, CBS renewed Casey despite not having a sponsorship renewal from Anchor-Hocking. The company was happy with the ratings for Casey but they were not pleased with how much money they were paying for the show. It was not delivering the uptick in sales that they wanted, especially compared to what they were paying for Hobby Lobby, the program they stopped sponsoring to do Casey. CBS on the other hand, knew that Casey could draw ratings, so having it as a sustainer was a good idea... but their renewal was also a sign to prospective advertisers that CBS believed in the show, and a new sponsor would be getting access to an established and successful property with a large audience.
CBS was prepared to run Casey as a sustaining program just like it was before Anchor-Hocking. That would likely mean a cut in budgets for production factors. The A-H series was lush compared to what the program was like before then. And it seems pretty clear that Cole made some extra efforts for the scripts, too, so that money was being spread around quite a bit to everyone involved. Most of the crime shows were sponsored by products considered as male-focused. The A-H sponsorship always seemed a bit odd, and the idea that Toni, for home permanents, would sponsor a crime show really seems odder than the A-H choice. If A-H was unhappy with what became a full-family targeted crime show, how would Toni get a different result that they would be happy with?
Toni was looking for a detective program with Van Heflin. The program was never described in the press, and it seemed to have never reached the air. You have the sense that they were looking for a star, especially a rising movie star, who might have broad appeal and provide good public relations. You almost get the sense that they "settled" for Casey.
Casey under Toni did not get good reviews. Sam Chase, the curmudgeonly reviewer at Billboard, did not like the first episode. The line in his review that summed it all up is "It was all rather futile." Casey under Toni lightened up the scripts and the commercials were rather awful. The episode was Sleeping Dogs Awake and was scripted by Cole.
The entire Toni fiasco ran ~70 weeks, about 16 months, before they wised up. Then Casey got a more appropriate sponsor, Philip Morris, which cancelled its sponsorship of Philip Morris Playhouse in favor of the less expensive Casey. Interestingly, that final year of PMP was produced by William Spier, who made PMP much like Suspense, including the use of some Suspense scripts. Once Philip Morris took over, the scripts returned to the usual excitement, but the big budgets for production were already leaving radio. It all just made one long for that special time when A-H's sponsorship turned Casey into a blockbuster hit.
There are only five episodes from the Toni series. One of the episodes is very creative, Scene of the Crime. It gives Ethelbert a bigger than usual role. These are the five episodes:
48-11-25 Holiday
49-01-20 Action Photograph
49-03-10 The Scene of the Crime
49-05-05 The Wolverine
49-05-19 Cupid Is a Killer.
Holiday
ADC continuity notes...
"Biff", a reformed safe cracker, is threatened by his old gang who want him to pull just one more job for them. When Biff stays straight and turns down their offer of $5000, they plant a hot gun in Biff's store and threaten to reveal its presence to the authorities. Biff is caught in a tricky double squeeze. If he refuses the job, the police will be led to the incriminating gun. It he tries to get rid or the weapon, the gang will tip the police to nab him in the act. Biff's holiday seems as dark as a Thanksgiving turkey's future until Casey and Ann Williams do some very fancy wishbone work with the thugs.
This script was used earlier on 1945-02-06 as Don't Call the Cops
The gang's offer to Biff Connors is $70,000 in 2026 US dollars.
2:35 There's a $1.75 special for Thanksgiving at the Blue Note -- $25 in 2026 US dollars
It's pretty clear that Casey and Ann's relationship may have deepened as they are spending Thanksgiving together with big plans for the day. We know Casey has no family, but that Ann does. Her family is at a distance.
4:01 Toni's ad directed to women is straightforward. It does feel like an ad one might hear on a soap opera, not a detective program. At this time, Toni was also sponsoring Nora Drake.
After the ad, Biff and Casey have a very long dialogue that fills in the story. This is a sign of smaller budget as there are no foundational scenes with some of the characters mentioned. There could have been a scene with a gang member actually offering the money to Biff, and also his discovery of the gun. This is one of the ways Cole "softened" the show -- describing violent or threatening acts by words alone without presenting or staging them.
10:48 Casey's at the Blue Note apologizing for leaving her there all afternoon and missing their movie date. Again, no action, just description of past events and people.
13:50 Walter tells Casey he has a phone call from Biff -- doubling by one of the actors -- a much different interpretation of the character than prior episodes.
16:00 Suddenly, Ethelbert starts singing. Bill Cullen arrives at the bar for the commercial break. Ethelbert briefly explains where Casey and Ann just went. Cullen starts reading the ad copy with Chittison in the background. Ethelbert is in disbelief that more than a million women used the Toni product. He says "that's a lotta women!" The staging of the commercial seems awkward. Comedy programs did an interesting job integrating commercials into their dialogue, with the best example being the Lucky Strike commercials in the Benny program. In the Anchor-Hocking series, the commercials were distinct and separate.
20:28 Casey gets an idea to help Biff. It came after he and Ann were discussing a western movie they saw.
Biff is being terrorized by gangsters, yet not a single one has been heard in the story. 20:58 Casey tells Biff what to do when he cracks the safe and to get into the getaway car's back seat and to brace himself.
23:35 Casey's ruse works... the gangsters are in the car, obviously knocked out... so they have no lines of dialogue!
24:40 A Toni singing commercial promoting their shampoo.
25:30 Ethelbert apologizes that there are no turkey dinners left, so they're basically getting leftovers because the cooks left hours before. Ann says it was a "swell day" because of accomplished. Casey is appreciative and says "you're a pal, Annie." This is another situation of sloppy continuity as the word "pal" was contentious in a prior episode in the Anchor-Hocking era. Ann did not want to be treated like a "pal" then.
An entire mob is wiped out and brought to justice... without a single word of dialogue for them.
Captain Logan (Bernard Lenrow) is not in the episode. This episode, broadcast live on Thanksgiving, could have been written with the purpose of minimizing the cast so actors could spend time with families... and perhaps there was a pay differential for holiday assignments that was avoided. Logan was also missing in the prior year's Thanksgiving episode After Turkey -- The Bill. That episode had a police character; this did not.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Casey, Crime Photographer 1949-01-20 Action Photograph | 0 | 11.12 | 19-08-2026 |
| 2 | Casey, Crime Photographer 1947-04-15 SPECIAL Closed circuit broadcast to Anchor Hocking Sales Convention | 0 | 14.8 | 21-08-2026 |
| 3 | Casey, Crime Photographer 1948-03-04 Tough Guy | 0 | 14.15 | 19-08-2026 |
| 4 | Casey, Crime Photographer 1948-03-25 Blind Justice | 0 | 13.23 | 19-08-2026 |
| 5 | Casey, Crime Photographer 1954-01-13 Road Angel | 0 | 12.58 | 20-08-2026 |
| 6 | Casey, Crime Photographer 1949-08-04 Sell Out | 0 | 17.13 | 19-08-2026 |
| 7 | Casey, Crime Photographer 1949-03-10 Scene of the Crime | 0 | 11.14 | 19-08-2026 |
| 8 | Casey, Crime Photographer 1949-05-05 The Wolverine | 0 | 12.54 | 19-08-2026 |
| 9 | Casey, Crime Photographer 1949-11-17 and 1950-11-16 The Upholsterer | 0 | 9.67 | 20-08-2026 |
| 10 | Casey, Crime Photographer 1949-10-20 The Coffin | 0 | 12.73 | 20-08-2026 |