Homegrown consumer technology brand MIVI is set to enter India’s smartphone market with the launch of the MIVI One 5G on 24th September. Known primarily for its audio products and mobile accessories, the Hyderabad-based company is expanding its portfolio into smartphones.

MIVI has partnered with Qualcomm to power the MIVI One 5G with a Snapdragon 5G mobile platform. The exact SoC model has not yet been officially revealed, although benchmark listings point towards an entry-level Qualcomm Snapdragon octa-core SoC.

The company is also working with Google on the software side, with the MIVI One 5G expected to offer a streamlined Android experience.

The promotional material reveals a rear design featuring a raised squircle-shaped camera island positioned in the top-left corner. The module houses two camera lenses alongside an elongated LED flash.

The smartphone features flat frame rails with rounded corners and a matte rear finish. The teaser showcases the device in a light sage green color.

MIVI will sell the One 5G exclusively through Flipkart under its “Flipkart Unique” program, making the e-commerce platform its sole launch partner.

The company is also preparing an after-sales support network ahead of its entry into the smartphone market.

MIVI plans to establish more than 500 authorised service centres across India and will provide complimentary pick-and-drop service covering more than 19,000 postal codes.

The MIVI One 5G will launch in India on 24th September 2026. The smartphone will be manufactured locally at MIVI’s Hyderabad facilities and is expected to target the sub-₹15,000 segment.

MIVI has not yet revealed the official price or complete specifications of the One 5G. More details are expected to be announced at the 24th September 2026 launch event.