Lacoste has opened at Frasers Plus Designer Outlet Swindon, in a bid to bring the brand to “even more shoppers across the South West”.

The fashion brand joins “an established fashion line-up” at the outlet, including Calvin Klein, Tommy Hilfiger, Boss, Levi’s, Reiss, Polo Ralph Lauren and Belstaff, alongside sportswear brands such as Nike, Adidas and New Balance. 

Lacoste UK retail and omnichannel director Tom Stockwin said: “We’re excited to be opening at Frasers Plus Designer Outlet Swindon and bringing the Lacoste brand to even more shoppers across the South West. 

“Whether you’re looking for iconic polo shirts, premium footwear or timeless wardrobe essentials, our new store will offer customers the opportunity to enjoy Lacoste’s signature style at outlet prices. 

“We look forward to welcoming visitors from 13 August and celebrating the opening with our exclusive gift-with-purchase offer.”

Global Mutual head of outlets and retail business development Nicky Lovell added: “Lacoste sits at the intersection of fashion and sportswear, which makes it a valuable addition to our line-up at Frasers Plus Designer Outlet Swindon. 

“It combines genuine sporting heritage with a strong lifestyle following, bringing something different to the brands already here.

“Our focus is on creating a mix that differentiates Swindon within the South West and gives customers genuine variety when they visit. 

“Lacoste does that by bridging two important parts of our offer with a brand that has its own clear identity and broad customer appeal.”

The launch comes after Lacoste recently collaborated with raincoat brand Mackintosh to create a new collection that “challenges both style and the elements”.

The collaboration was unveiled during the company’s autumn-winter runaway show that took place at French tennis facility Roland-Garros.

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