Ai+ Smartphone has announced a strategic partnership with the upcoming 18th season of Kaun Banega Crorepati (KBC), connecting the emerging Indian smartphone brand with one of the country’s longest-running television quiz shows. The partnership is part of Ai+ Smartphone’s efforts to strengthen its national brand presence and build greater consumer awareness across India.

Hosted by actor Amitabh Bachchan, Kaun Banega Crorepati has maintained a strong presence on Indian television for more than two decades. Ai+ Smartphone says the association is aimed at building long-term credibility, consumer trust, and stronger brand recognition among Indian households.

As a relatively new entrant in India’s consumer technology market, Ai+ Smartphone has been focusing on areas such as consumer privacy, transparency, and user-centric technology. The partnership with KBC gives the company an opportunity to connect with a broad audience spanning both urban and rural markets.

According to Ai+ Smartphone, the collaboration is intended to expand its visibility beyond the technology-focused audience and establish the brand among a wider cross-section of Indian consumers. KBC’s extensive television reach provides the smartphone company with an established platform through which it can communicate its brand positioning and values.

The partnership also comes as Ai+ Smartphone continues to develop its presence in India’s domestic smartphone market. The company has been positioning itself around privacy-focused technology and locally oriented consumer experiences as it competes with established smartphone brands.

Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone and NxtQuantum Shift Technologies, said, “KBC is more than a television show; it is a part of India’s cultural fabric. Over the years, KBC and Mr. Bachchan have built an extraordinary legacy of credibility and trust. As a young Indian brand, that resonates deeply with us. We are building Ai+ with the belief that trust has to be earned every day through our products, our actions, and our transparency. This partnership brings together an established legacy of trust with a new Indian technology brand aspiring to earn the same confidence from consumers.”

• Ai+ Smartphone has partnered with Kaun Banega Crorepati Season 18
• KBC Season 18 will be hosted by Amitabh Bachchan
• The partnership is aimed at strengthening Ai+ Smartphone’s national brand visibility
• Ai+ Smartphone is focusing on consumer privacy, transparency, and user-centric features
• The collaboration targets audiences across urban and rural India
• The partnership forms part of Ai+ Smartphone’s broader brand-building strategy in India

The partnership marks a significant marketing initiative for Ai+ Smartphone as the company looks to establish itself as a trusted domestic technology brand. By associating with an established television franchise such as Kaun Banega Crorepati, the company aims to strengthen consumer familiarity and reach a much broader audience across the country.