"Our obsessed fans are constantly looking for bold new ways to enjoy Cheez-It, and we had the golden opportunity to bring one of America's favorite dips to life in a whole new way," says Nicole Sorensen, VP of marketing for Cheez-It.

Marking the first beer brand partnership in Cheez-It history, the new Cheez-It Coors Light Beer Cheese flavored crackers are suitable to be added to any snack spread as consumers transition from backyard summer barbecues to football kickoffs this fall, the brand says.

"Fans already love reaching for a cold Coors Light when they're snacking on game day, so finding a way to bring our crisp, refreshing beer flavors to life in a real-deal beer cheese flavored snack just made sense," says Matt Carpenter, VP of marketing at Coors Family of Brands. "Cheez-It was the perfect partner to help pull this off. Made with 100% real cheese, their crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience."

Shoppers can stock up on the new Cheez-It Coors Light Beer Cheese flavored crackers at retailers nationwide this August, for a suggested retail price of $4.99 per box, while supplies last.

Mars is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.