Each box includes 10 single-serve bags of Pretzelized Sea Salt Pretzel Snackers in colorable packaging and four Crayola crayons, making the box part of the creative experience. The multipack is suitable for lunchboxes, backpacks, pantry restocks, after-school routines, and more.

"Back-to-school is a major reset moment for families, and we wanted to bring something to shelf that felt useful, fun, and delightfully unexpected," says Kelsey Skura, VP of sales at Pretzelized. "Pretzelized and Crayola are both built on creativity, just in different forms. For us, it shows up through remixing familiar snacks into something totally new. For Crayola, it shows up through color and imagination. Together, we created a snack experience that feels playful, easy to discover, and made for the season."

"At Crayola, we're always looking for new ways to bring our brand into the moments and experiences families enjoy every day," says April Heeren, senior director Americas outbound licensing at Crayola. "Partnering with Pretzelized allows us to translate Crayola's spirit of color, creativity, and self-expression into a fun and unexpected snacking experience that's perfectly timed for the back-to-school season."

For a generation of parents who grew up with Crayola and are now shopping for their own families, the collaboration brings a familiar creative icon into a modern snack format built for everyday routines, Pretzelized says.

Product highlights include:

• 10 single-serve bags of Pretzelized Sea Salt Pretzel Snackers
• Four Crayola crayons inside every box
• Colorable packaging designed to become part of the creative experience
• Certified Kosher and Non-GMO
• Crayola-licensed packaging 

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