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OpenAI Expands ChatGPT Ads Test to UK, Mexico, Brazil, Japan, and South Korea
Дата публикации: 13-08-2026 16:23:25
OpenAI is expanding its ChatGPT ads test to the United Kingdom, Mexico, Brazil, Japan, and South Korea, according to an August 11, 2026 update from OpenAI.
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OpenAI is expanding its ChatGPT ads test to the United Kingdom, Mexico, Brazil, Japan, and South Korea, according to an August 11, 2026 update from OpenAI. The ads are shown to logged-in adult users on the Free and Go tiers, while the Plus, Pro, Business, Enterprise, and Education tiers do not have ads.
OpenAI states that ads do not influence ChatGPT's answers and that conversations stay private from advertisers. The test began in the US in February 2026 and has since expanded to several markets.
Businesses interested in advertising can sign up for updates at openai.com/advertisers.
How ChatGPT Ads Work and Stay PrivateThe test applies to logged-in adult users on the Free and Go subscription tiers. OpenAI states that ads do not influence the answers ChatGPT gives, that answers are optimized based on what is most helpful to the user, and that ads are always clearly labeled as sponsored and visually separated from the organic answer.
During the test, OpenAI decides which ad to show by matching advertiser-submitted ads with the topic of the conversation, past chats, and past interactions with ads.
For example, a user researching recipes may see ads for meal kits or grocery delivery. When multiple advertisers are eligible, OpenAI selects the most relevant one to the chat.
Users who prefer not to see ads can upgrade to Plus or Pro, or opt out of ads on the Free tier in exchange for fewer daily free messages. OpenAI states that advertisers do not have access to chats, chat history, memories, or personal details, and receive only aggregate information such as the number of views or clicks.
During the test, OpenAI does not show ads in accounts where the user indicates or is predicted to be under 18, and ads are not eligible to appear near sensitive or regulated topics such as health, mental health, or politics.
OpenAI says it will continue to be deliberate about who it allows into the advertiser program and will build protections to reduce the risk of scams and misleading ads.
User Controls, Rollout Timeline, and Next StepsUsers have several controls over ads in ChatGPT. They can dismiss ads, give feedback, see why an ad was shown, delete ad data with one tap, and manage ad personalization. An Ads History view shows which ads were seen, with timestamps and brand names. Users can clear this history at any time.
OpenAI started testing ads in the US in February 2026 for Free and Go users. In March, the company reported no change in consumer trust, low ad dismissal rates, and ongoing work to improve relevance.
Pilots then launched in Canada, Australia, and New Zealand. The May update announced plans for the UK, Mexico, Brazil, Japan, and South Korea, and the August 11 update confirmed those markets are now live. OpenAI plans to expand ads to more countries this year.
OpenAI says it is focused on learning from feedback to make sure ads are useful and fit naturally into ChatGPT before expanding further. For businesses, the company is starting to explore participation options and plans to add more ad formats, objectives, and buying models over time.
OpenAI states that ChatGPT's answers will remain independent and unbiased, conversations will stay private, and users will keep control over their experience. The company has not detailed which additional markets will receive ads next, or a timeline for expanding ad formats beyond the current test.
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