Jun 8, 2026

The federal law ensures that social media companies are taking down non-consensual intimate imagery, AI-generated or not, within a timely manner. However, it also has the potential to be misused politically, says Lauren Feiner, senior policy reporter at The Verge.

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Enforcement of the Take It Down Act began last month. If tech firms don’t comply and take down non-consensual intimate images — AI-generated or not — within 48 hours of being notified, they face financial and criminal penalties.

Lauren Feiner is a senior policy reporter at The Verge, who’s been writing about the law. She walked us through how platforms have been responding.

“America’s dangerous, messy deepfakes crackdown is here” from The Verge

“FTC Begins Enforcing the TAKE IT DOWN Act” from the Federal Trade Commission