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It’s an exciting year for Disney fans. The Macy’s Thanksgiving Day Parade turns 100 this year, and Disney and Macy’s are marking the occasion the only way a department store knows how: with merchandise, of course. The newly expanded Disney and Macy’s 100th Thanksgiving Day Parade collection has been shoppable on Macy’s website since October 7, and it arrived in Macy’s stores nationwide on October 15. Consider it a holiday drop with a side of parade history.

The 100th Macy’s Thanksgiving Day Parade takes place November 26, 2026, in New York City, and will be broadcast live on NBC and Peacock. The collection is inspired by Disney’s balloons throughout parade history, including the debut of a Sorcerer’s Apprentice Mickey balloon and returning favorites like Spider-Man and Buzz Lightyear.

Liz Shortreed, SVP of the Americas for Disney Consumer Products, said of the collection, “Sorcerer’s Apprentice Mickey captures pure imagination and joy, making his debut as a balloon a standout moment for the Parade’s 100th anniversary.”

The Mickey Mouse balloon first floated through the parade in 1934. A century later, the Disney and Macy’s relationship is still going strong, and still selling tote bags.

There are still a few unknowns. While the Macy’s website shows the fully expanded collection includes 94 items, we don’t know whether more will be added. Macy’s also hasn’t announced any limit-per-customer restrictions.

The October collection expands on the Sorcerer’s Apprentice Mickey capsule that launched online back on August 13, 2026. That capsule was a 30-item lineup billed as the kickoff to Macy’s wider Parade anniversary assortment, which launched in full on October 7. If you missed it the first time, here’s our restock roundup of the Sorcerer Mickey collection.

Prices in the original August capsule ranged from $20 for a Mickey Balloon Mini Backpack Bag Charm to $425 for a Citizen Eco-Drive Sorcerer Mickey watch. The capsule’s brand partners were Citizen, Crocs, Hallmark, Loungefly, Super Smalls, and Swarovski.

The October expansion adds a Spider-Man set built around the Sinister Six, plus a “Balloons Through the Years” assortment featuring Mickey Mouse, Minnie Mouse, Donald Duck, Buzz Lightyear, and Spider-Man. Prices for the expansion items range from $19.99 for a Hallmark Glass Mickey Mouse Ornament to $199 for a Swarovski Minnie & Mickey Crystal Ornament Gift Set. It spans fashion, accessories, collectibles, and home decor, so there’s something for the person who wants a watch and something for the person who wants a very festive throw blanket.

The recently expanded Disney Macy’s Thanksgiving Day Parade collection is shopable now on Macy’s website, and it’s available in Macy’s stores nationwide (since October 15), including the Parade Shop at Herald Square. Then, on November 26, 2026, the 100th Macy’s Thanksgiving Day Parade airs live on NBC and Peacock. Wear your new Mickey merch accordingly.