EXCLUSIVE: Multitude Media has promoted Gem Pinkney to the newly-created role of managing director and plans a push into live entertainment.

The agency, which reps for PR the likes of Danny Dyer, Lolly Adefope and Shazad Latif along with BAFTA and numerous production companies, has a new senior leader team led by founder and CEO Will Wood.

Former Director of TV Pinkney is now MD and Multitude’s TV division will be led by a senior team made up of Nicole Campbell (Senior PR Lead – Scripted & Ents), Sal Porter (Senior PR Lead – Unscripted & Factual) and Jess Molyneux (Senior PR Lead – Corporate and Special Projects), who have all been promoted.

Longstanding Multitude team member Charlotte Kershaw, who has been with the company since 2019, will return from maternity leave in January as Strategy & Creative Director across TV, Culture and Live Entertainment, leading on Multitude’s expansion into new areas and identifying new business across TV, Culture and Live Entertainment.

Emily Hargreaves, who has been at Multitude for nearly a decade, continues to lead the personal PR biz including Dyer, Adefope and Latif.

A live and entertainment push is also planned with hires incoming over the next few months.

Wood said: “I’ve watched with admiration as Gem has redefined our TV business and helped secure the calibre of work I’ve always wanted us to work on. We’re seeing growth across all of our divisions and now’s the time to bolster our senior team to ensure we can capitalise on the opportunities in front of us. I’m incredibly proud to have such a brilliant team working for Multitude, some of whom are now approaching 10 years with us, and these changes should set us up for many years to come.”