Workday and Ogilvy turned five years of Fortune 500 stock performance data into 65 personalized rock anthems, redefining how B2B brands engage top accounts. The "Stock N' Roll" campaign may signal a shift in how enterprise marketers use proprietary data to drive emotional resonance and sales conversations.
Workday and Ogilvy turned five years of Fortune 500 stock performance data into 65 personalized rock anthems, redefining how B2B brands engage top accounts. The "Stock N' Roll" campaign may signal a shift in how enterprise marketers use proprietary data to drive emotional resonance and sales conversations.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Leading with Unconventional Thought Leadership: Code and Theory's AI Wake-Up Call | 0 | 13.24 | 12-10-2026 |
| 2 | How UBS Turned Passion Points into Client Engagement | 0 | 10.8 | 24-09-2026 |
| 3 | Building Brand Performance Through Workforce Engagement | 0 | 9.17 | 13-10-2026 |
| 4 | Media Creativity Gives Healthcare a Better Bedside Manner | 0 | 8.68 | 14-10-2026 |
| 5 | How Acxiom Turned 55 Years of Quiet Influence into a Bold New Identity | 0 | 9.67 | 13-10-2026 |
| 6 | «Дом с маяком» превратил тактильные ощущения в идею новой кампании | 5 | 7 | 13-07-2026 |
| 7 | Only 6% of marketers act on in-platform AI recommendations, StackAdapt finds | 0 | 22.04 | 20-08-2026 |
| 8 | This Dairy Brand Built a Campaign Around Grilled Cheese | 0 | 13.56 | 18-09-2026 |
| 9 | Irish Spring Bottles a National Parks Escape | 0 | 9.86 | 23-09-2026 |