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СпутникиРНSpaceXРоскосмосNASAProgrammatic advertising's addressability crisis leaves marketers reaching just 30 percent of their intended audience — yet the industry rarely discusses it openly. Publicis's acquisition of LiveRamp may have triggered a shift that could finally close the gap.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Data Collaboration Takes Centre Stage in the Global Agency Battlefield | 0 | 5.86 | 18-08-2026 |
| 2 | How marketers protect their data strategy during renewed M&A activity | 0 | 8.77 | 22-09-2026 |
| 3 | Addressability is back as a headline concern for attendees at this year’s Prebid Summit | 0 | 9.27 | 15-10-2026 |
| 4 | Everyone Is Talking About AI. We’re Putting It Up for Debate | 0 | 11.72 | 26-08-2026 |
| 5 | Programmatic’s New Power Couple: TripleLift and Epsilon Audiences | 0 | 8.15 | 03-06-2026 |
| 6 | ANA Study: Governance Around Principal Media Failing to Keep Pace With Industry Adoption | 0 | 8.4 | 19-03-2026 |
| 7 | Performance Marketing’s Biggest Success Created Its Biggest Blind Spot | 0 | 8.98 | 30-07-2026 |
| 8 | Making the case for purchase and intent data in programmatic | 0 | 7.14 | 14-10-2026 |
| 9 | TAG/ANA/FIDUCIA ANALYSIS QUANTIFIES LEVEL OF “AI SLOP” IN DIGITAL ADVERTISING SUPPLY CHAIN FOR FIRST TIME | 0 | 11.88 | 28-07-2026 |
| 10 | From SPO to Creative Strategy: How Publishers Are Resetting Ad Ops for 2026 | 0 | 5 | 16-01-2026 |