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СпутникиРНSpaceXРоскосмосNASASprite launches "Never Stop Refreshing the Game," a global campaign starring NBA stars Nikola Jokić and Anthony Edwards, tied to the brand's return as the NBA's Official Global Soft Drink. The campaign's worldwide reach and fan activation strategy could signal a new playbook for sports-beverage partnerships.
By Matthew Schwartz October 12, 2026 4-minute read
Sprite launches "Never Stop Refreshing the Game," a global campaign starring NBA stars Nikola Jokić and Anthony Edwards, tied to the brand's return as the NBA's Official Global Soft Drink. The campaign's worldwide reach and fan activation strategy could signal a new playbook for sports-beverage partnerships.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
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| 2 | Reebok Ties Its Basketball Comeback to a Class of Rising Stars | 0 | 5 | 09-07-2026 |
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| 4 | Mit Nationalmannschaften, Bundesliga & Pokal: Basketball vom Court in die Filiale / Andi Obst als neuer Markenbotschafter bei Netto Marken-Discount | 5 | 5 | 12-05-2026 |
| 5 | PepsiCo Refreshes Tostitos Brand | 0 | 7.79 | 03-04-2026 |
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| 8 | Maybelline New York объявляет Сторм Рейд лицом своей всемирной рекламной кампании | 0 | 0 | 22-03-2021 |
| 9 | ‘Heated Rivalry’ Star François Arnaud Named Global Brand Ambassador of Under Armour | 0 | 9.18 | 23-07-2026 |