Shoppers are taking to social media to share their crazy experiences after Aldi’s recent release of Halloween-themed NeeDohs caused immediate sell-outs and in-store pandemonum. Aldi teased the arrival of seasonal NeeDohs in an online flyer for the week of Oct. 7, showing squishy glow-in-the-dark ghosts and jack o’lanterns for $4.99 each. And every parent of […]
Shoppers are taking to social media to share their crazy experiences after Aldi’s recent release of Halloween-themed NeeDohs caused immediate sell-outs and in-store pandemonum.
Aldi teased the arrival of seasonal NeeDohs in an online flyer for the week of Oct. 7, showing squishy glow-in-the-dark ghosts and jack o’lanterns for $4.99 each. And every parent of a tween or teen who knows NeeDoh is a hot and hard-to-find commodity right now was hopeful that they’d be able to get their hands on some on the release date.
Instead, people are taking to social media to say they arrived at their local Aldi to long lines and complete chaos, with shoppers frantically grabbing NeeDohs off the shelves and stores selling out within just five minutes of opening their doors.
“I survived the NeeDoh drop,” one woman captioned her slide show of the special glow-in-the-dark NeeDohs she was able to snap up.
Others documented the frantic grabbing and fighting that broke out.
“Aldo NeeDoh drop gone wrong,” Instagram user @_hannahmichelle555 captioned her video, recorded live from an Aldi in Louisiana, where she arrived at 4 a.m. to wait for the store to open. Her video shows people grabbing as many NeeDohs as their arms could hold from store shelves while pushing others out of the way, then cuts to earlier in that morning.
At 7 a.m., the sun is up and people have started to line up outside of the store. “They came out and told us that there were only 36 NeeDohs, so hopefully we’ll be able to score some,” she says. “I’ve got my little tote and we are ready.”
When the Aldi doors open, Hannah records people running to the NeeDoh aisle in an attempt to get their hands on some of the popular toys. Hannah appears to be second in line, but shoppers reach over her and shove past her to get their hands on the themed squishies, prompting her to say, “Can y’all wait? We’ve been waiting here.”
As the clip continues, women who were not in line when the store opened continue to push past her, grabbing NeeDoh and ignoring her pleas for them to “get in line” like everyone else. “Why are y’all acting this way?” she asks, before finally getting close enough to grab a few NeeDoh pumpkins.
“People that were all the way back in line and got here at 8 bombarded the line and snatched them out of my hand,” Hannah says. Ultimately, she buys the limit of 4, all of which are the same pumpkin design. But, she’s able to trade a few pumpkins for ghosts in the parking lot with another customer after paying.
Another video, uploaded to Instagram by @sanbernardinoviral, shows “an altercation over a viral [NeeDoh] at Aldi,” starring a young man who pushes an older woman to the floor to take a NeeDoh from her. When she falls to the ground, shouting at the man, he claims he did it because she “grabbed his arm.” The video has been viewed more than 4 million times.
With such chaos surrounding a drop of squishy toys for children, we have to wonder if Aldi will change the way they handle future NeeDoh drops, or, at the very least, attempt to stock more than 30-something NeeDoh at each location.
Judging by the comments on Aldi’s Instagram post about the drop, the retail chain has some work to do before their next collaboration with NeeDoh. “You guys should have said four limit per family,” said one commenter. “Went to my Aldi and they had six people (four were kids) and they all wiped the shelf clean of the NeeDohs!”
“Sold out in less than three minutes,” said another. “They only had two boxes!”
“Our store didn’t even have a limit. The first person bought the entire box,” another reported. “I just so happened to be walking in when a fight broke out over it.”
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