Google has launched a new “Shop devices” portal that lets interested buyers pick up a Samsung Galaxy smartphone from the Google Store, right alongside a Pixel phone or Watch.

The Google Store is the main place you’d go to buy a Pixel smartphone or any other Google product, and that’s all the store directly carries. But, over the past several months, Google has been not-so-quietly selling Samsung devices. Through the Play Store’s Play Points program, buyers have been able to place an order for Samsung Galaxy devices through the Google Store.

Until now, that’s been the only way to do it. Just through selective offers or redemptions.

Now, Google is elevating this with a dedicated “Shop devices” tab in the Play Store. This addition, which appears to be rolled out fairly widely, pulls up a page with a variety of Google Pixel and Samsung Galaxy devices including:

• Galaxy S26 and Galaxy S26 Ultra
• Pixel 10a
• Pixel Watch 4
• Pixel 11 Pro Fold
• Galaxy Z Flip 8
• Google TV Streamer
• Pixel 11
• Galaxy Watch 9
• Pixel 11 Pro

The order is a bit scattershot, but the functionality is simple enough. Pick your device, check out via the Google Store. You’ll get the same 10% Google One cashback benefit as well as the ability to use Google Store credit on Samsung devices and Pixel devices alike.

Notably, Google hasn’t raised the price of Samsung’s Galaxy S26 series through this portal yet.

This certainly won’t be for everyone, but it’s a nice bit of flexibility on Google’s part.

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