Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description.

This was spotted by Khushal Bherwani who posted this screenshot on X, he wrote, "Bing testing a dedicated placement for sponsored ads at top of serp."

Here is his screenshot:

It almost looks like a malware ad but it is not, right?

Forum discussion at X.