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Nike Quietly Lists the Apex Hyper Shoe Online, Along with Its First Official Photos

Дата публикации: 08-10-2026 16:28:10

The Apex represents Nike's most advanced marathon racer to date, as well as its first foray into the "hyper shoe"  category.

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The Apex represents Nike’s most advanced marathon racer to date, as well as its first foray into the “hyper shoe”  category.

Close-up of a black Nike running shoe featuring a stacked red and green Air Zoom unit visible in the hollow midsole.Nike

Published October 8, 2026

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When Nike cofounder Bill Bowerman used his wife’s waffle iron to DIY lightweight spikes for runners, little did he know what would come next.

Welcome to Moonshots: A series exploring the big ideas that could reshape the future of products. Discover more here.

Half a century, dozens of world records and tens of thousands of patents later, the Apex arrives as Nike’s most advanced running shoe to date.

It’s about time.

Black high-top running shoe with a thick sculpted sole and visible red-green cushioning.The Apex is Nike’s first true “hyper shoe,” a new class of elite racers.Nike

In many ways, the Apex represents Nike’s first foray into “hyper shoes,” a new class of elite racers that together usher in a new era of performance-oriented footwear for long-distance running.

Nike teased the shoe as far back as April, just one day after its longtime rival Adidas propelled not one but two runners to break the two-hour barrier in an official marathon with its own hyper shoe.

Though Nike’s elite athletes have been rumored to be racing in the Apex for some time — Jacob Kiplimo likely wore a prototype at the London Marathon to run 2:00:28 (what would have been a new world record just hours earlier) — the shoe is set to make its true debut in Chicago on October 11.

Close-up of lower legs walking on a track, wearing black Nike running shoes with visible logo and black socks; blurred background emphasizes the footwear.Nike athletes have previewed prototypes of the shoe for months, usually with tape covering the stack of Air Zoom units.Nike

As for the general public, everyday runners will need to wait until early 2027, when it goes on sale. That said, Nike is wasting the opportunity to build hype around its new pinnacle race shoe.

The brand quietly listed the Apex on its website, along with official product photos that were initially absent from the shoe’s press release.

About the Author:

Jack Seemer is the executive editor at Gear Patrol, with over a decade of experience in product journalism. He currently reports on a wide range of topics, including footwear, watches, EDC, cookware and more.

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