The go-to-market model most teams are optimizing may be the very thing AI is making obsolete. 

Too often, the buyer experience feels like a relay race nobody asked to run. AI is already proving there’s a faster, straighter path to answers, value, and outcomes, making the old model a lot harder to defend. 

In this episode, Drew talks with Amanda Kahlow, founder of 1mind, about why many of today’s go-to-market assumptions deserve a fresh look. Using the rise of AI SDRs as a starting point, they explore human handoffs, pipeline thinking, speed to lead, and why buyer momentum matters more than the internal roles built to manage it. 

Best of all, you get to see it play out when Amanda brings in Mindy, 1mind’s AI superhuman, for a live demonstration of what an AI-first buying experience can look like in practice. 

What You’ll Learn: 

• Why first-principles thinking matters in an AI-first world 

• When AI should replace parts of the motion, not just support them 

• Why revenue may be a better measure of success than lead volume or pipeline 

• How smaller pilots can prove the model before broader rollout 

If you’re a CMO questioning how much of your current go-to-market motion still makes sense, this one is worth your time.