Since 1895, Swarovski has been a pillar of precision and craftsmanship — setting the standard for crystal cutting, color expertise and material excellence. Guided by the brand’s Austrian roots, its savoir-faire remains at the forefront of innovation, driven by advanced technology, design and a commitment to sustainability.

With its industry-leading expertise, the company continues to be a trusted partner for major and premium brands worldwide across the fashion, jewelry, accessories, beauty, interiors and lighting spaces and offers products, bespoke services and creative solutions to elevate design
and create brand differentiation. Its patented and protected technology includes Xirius™, Xilion™, TCF™ and Swarovski ReCreated Crystals™.

Manufactured in Wattens, Austria, Swarovski’s crystals, crystal pearls and semifinished components are available in more than 12,000 stock keeping units of loose crystals to showcase its brilliance, consistency and quality. The company also offers more than 80 colors, more than 30 effects and 30 lacquers.

In its overall portfolio, the Swarovski crystal textures are created using specialized application technology to offer limitless possibilities within fashion, accessories, packaging, interiors and jewelry. With its made-to-order offerings for its Forward Integrated product solutions, there are millions of product versions that combine different crystal colors and effects, base materials, plantings, fabrics, foils and more.

As part of its business-to-business components launch for fall 2027, the newest addition and innovation to Swarovski’s crystal color portfolio is Persian Red TCF™. This new red is a technical achievement, as it combines a vibrant, cadmium-free shade — with a 38 percent lower environmental footprint¹, while preserving Swarovski’s signature brilliance and durability.

For alternatives to diamonds and color gemstones, Swarovski zirconia and ceramics of more than 2,400 skus are crafted in Austria and combine advanced manufacturing, reduced carbon emissions, proprietary color technology and quality standards to push the standards of innovation.

The 2026 drop for Swarovski zirconia, Aurora Botanica, was inspired by the interplay of sunlight and foliage. With the debut of the collection, five colors are introduced: Intense Green TCF™, Aquamarine TCF™, Vibrant Fancy Green/Orange Yellow TCF™, Aquamarine/Spring Green TCF™ and Arctic Blue/Fancy Light Green TCF™. Created as a complete color ecosystem rather than a stand-alone shade, the collection was made for layering, stacking and self-expression.

With its made-to-order customization solutions, Swarovski offers extensive options for brands to create distinct and one-of-a-kind products. Extending beyond its colors and effect capabilities, the company offers the development of customized shapes, sizes, logos, motifs and crystal applications tailored to a brand’s distinct creative vision.

As color continues to be one of Swarovski’s most notable areas of expertise, the company has leveraged more than a century of innovation within color science and crystal engineering to provide tailored color solutions. Some capabilities within Swarovski’s arsenal include custom brand color development, matching textiles, leathers and other materials, as well as bespoke effects and colors.

With its new proprietary Advanced Coloring System™, Swarovski can match Pantone and other color references to create bespoke shades to align with any brand identities. A wide range of finishes also includes opal, shimmer, glitter and more. Through this scalable solution, the company delivers consistent, repeatable color performance that is stable across production.

As an alternate approach to coloration, LacquerPro customization across components complements the Advanced Coloring System™ to provide designers with Ignite, Lux or Shimmer looks that align with today’s latest fashion and lifestyle trends. Fully customizable, LacquerPro color and fabric tone matching to ensure brand consistency across crystal components.

Throughout its value chain, Swarovski continues to maintain its commitment to sustainability with responsibly sourced materials, product development, circular innovation and energy-efficient production processes and manufacturing.

Introduced in 2023, Swarovski ReCreated Crystals™ are the company’s most sustainable crystals to date — using a minimum of 50 percent production glass breakage, 40 percent less natural resources and delivering a minimum of 34 percent lower environmental footprint² that maintain the same quality, brilliance and consistency as traditional Swarovski crystals.

Other major Swarovski sustainability credentials include Oeko-Tex® Standard 100 certification³, lead-free, chrome-free and arsenic-free crystals⁴, SMETA-certified manufacturing in Wattens, Austria, and 77 percent renewable electricity used in Swarovski Zirconia production.

As part of its ongoing commitment to innovation and partner success, Swarovski said: “As Swarovski continues to shape the future of crystal innovation, color technology and more sustainable luxury luxury, the company remains committed to empowering its partners with the expertise, inspiration and capabilities needed to create products that stand out in a competitive marketplace and resonate with today’s consumers.

Extending its offering beyond crystal components, Swarovski also provides finished and semifinished product solutions for B2B partners, enabling brands to leverage Swarovski’s expertise across the entire value chain, from crystal innovation to the creation of selected finished products enhanced with Swarovski crystals.”

To learn more, visit swarovski.com/s-professionals.

¹ According to a cradle-to-gate ISO 14040-conform screening life-cycle assessment using the EU-PEF method, performed by external agency Quantis

² Calculations are based on ISO compliant crystal glass LCA. The calculation compares crystal glass of 100 percent raw material with crystal glass of 50 percent glass breakage/50 percent raw material. LCA is cradle-to-gate (factory gate, no distribution). The minimum glass breakage is 50 percent. This leads to a minimum of 34 percent lower environmental footprint. The environmental footprint takes into account all 16 environmental factors.

³ Excludes selected colors no longer available in the standard assortment.

⁴ No intentionally added lead; lead content 40ppm or lower. No intentionally added chrome; chrome content 100ppm or lower. No intentionally added arsenic.