Authored by Ingrid Verschuren, EVP, Data Intelligence & AI Governance, and Emma O’Brian, General Manager, Dow Jones Factiva; co-Chairs of Dow Jones’s AI Steering Committee.

At Dow Jones, we believe in Authentic Intelligence. It’s a simple idea: artificial intelligence is only as good as the human judgment, licensed content and rigorous standards behind it. Algorithms can process information in milliseconds. They can’t verify a source, weigh context or catch misinformation before it reaches a boardroom. Our journalists, researchers and data analysts can. 

That belief shows up in three principles that guide every AI decision we make.

These principles were pioneered by our AI Steering Committee that spans our newsrooms, our commercial teams, our technologists and our data operations, built specifically so that no single business unit calls the shots on something this consequential.

Over the coming months, leaders from across Dow Jones will use this space to share how they’re putting these principles into practice in their own corners of the company. AI looks different depending on whether you’re reporting a story, screening third parties or pricing commodities. What won’t change is the standard we hold it to.

To read more about AI at Dow Jones, click here.