De Montfort University Leicester (DMU) has appointed Johnny Morris as its new Global Marketing Officer.

An accomplished international Chief Marketing Officer and Strategy Director, Morris brings a wealth of experience in delivering transformative growth and digital innovation across diverse business-to-business (B2B) and business-to-consumer (B2C) sectors.

Morris has an impressive track record of defining and executing robust marketing strategies that leverage digital channels, marketing technology, and data-driven insights to achieve significant commercial impact and enhance brand reputation.

He arrives at DMU following a successful period acting as a strategic CMO and consultant for several global luxury, fashion, and automotive brands.

Morris, who joined DMU in March, will lead the university’s marketing strategy at board level, focusing on building a data-driven understanding of the student journey and sharpening DMU’s competitive brand.

He said: “It is a privilege to step into this role at such a pivotal time for the sector. I have already been inspired by the sense of shared purpose and human connection here.”

“I am deeply committed to what DMU stands for as an Empowering University. DMU has an incredible, transformative impact on student futures, stemming from the dedication our staff show every single day.

 “My focus will be on championing real, student-led storytelling that builds trust and cuts through the noise in an increasingly challenging higher education marketplace. I look forward to partnering with colleagues across the university to build a dynamic marketing engine that does justice to that reality. By leveraging data-driven insights, we will ensure our marketing works smarter, amplifying this life-changing work so it achieves the global recognition it deserves.”

Posted on Monday 16 March 2026