By

Updated 2 hours ago, October 7, 2026

Open the Amazon app or head to amazon.com/slc/hub and you can read a list of everything the company thinks it knows about you. This week shoppers started finding that list, called About You, and posting what it said.

One woman’s page included “Shops from women’s departments,” “Probably owns a Shark robot vacuum” and “has flat buttocks,” which she figured came from buying “butt scrunch leggings.” Another’s told her she “has a husband” and that her “husband has skinny legs.”

The page is a private, editable set of guesses Amazon makes to personalize its Alexa for Shopping assistant and recommendations. It launched May 13, 2026, and pulls from “your conversations with Alexa for Shopping, product reviews you’ve authored, your purchase history, items you’ve saved to Lists, and your searches.”

Rajiv Mehta, Amazon’s VP of conversational shopping, describes the tool this way: “Alexa for Shopping is like having an expert personal shopper who already knows you and remembers your preferences, your past purchases, and your conversations.”

You can find yours in the app under Me, then your name, then About You. Each line can be edited or deleted, and sellers can’t see it. What you can’t do is flip one switch to stop the guessing.

Stay in the loop with Thought Catalog — follow us on Facebook or visit our website.