Inizio Evoke has appointed Jake Vander Linden as President, Media, where he leads media strategy, planning, activation, analytics and AdTech capabilities. He is responsible for advancing a more connected and predictive approach to media across the commercialisation life cycle.

Vander Linden will further scale media strategy and activation with the agency’s proprietary behavioral intelligence, advanced analytics, and real-time performance signals—helping teams develop more inventive audience experiences, continuously optimize investment, and demonstrate clearer measurable impact.

With more than two decades of global media leadership experience across the healthcare and consumer sectors, Vander Linden has built and transformed high-performance organisations and led large-scale modernisation initiatives spanning analytics, technology and activation.

“Healthcare commercialisation is becoming more dynamic and data-intensive than ever before,” said Vander Linden. “Our opportunity is to create more relevant and personalised experiences for healthcare professionals, patients and caregivers at scale by leveraging Evoke’s deep intelligence, analytics, and AI-enabled optimisation capabilities to make every investment work harder.”

Inizio Evoke’s latest senior appointments include Brian Gundich as EVP, AI Enablement and Barbara Patchefsky as Global Client Lead.

“Building a business that consistently delivers breakthrough work requires exceptional leaders across every part of the organisation,” said Reid Connolly, Founder and CEO, Inizio Evoke. “Jake, Brian and Barbara are the latest examples of the caliber of leadership we continue to invest in. Each brings the experience to navigate complexity, mobilise high-performing teams and connect innovation to meaningful business outcomes.”