Sydney Sweeney has enjoyed a fairly successful career with notable appearances in both film and television as well as a variety of successful marketing campaigns. Now she appears to be utilizing all of her experience for one of her biggest endeavors yet – the launch of her own lingerie brand called SYRN. Sydney Sweeney herself is modeling some of the label’s latest lingerie offerings, including a cheeky G-string.

Though the below images are only a small example of what Sydney Sweeney has been sharing online, they are particularly notable, especially for the revealing angles they provide. The photos were strategically taken with Sweeney posed in front of a mirror – allowing multiple views of her stunning body in one photo, while the other focuses on her backside.

Here are the two G-string images featuring Sydney Sweeney which have been gaining attention on social media platforms as the launch of Sweeney’s brand-new SYRN label approaches:

Sydney Sweeney, yeni markası ‘SYRN’ için bir tanıtım çekimi gerçekleştirdi. pic.twitter.com/YiPt7cK0A1

— Magazin (@magazin) January 26, 2026

The marketing campaign for SYRN has already been off to a loud start. For example, Sweeney faced controversy when she began teasing the brand by hanging bras on the Hollywood sign along with her team. Though the majority of bras were safely removed from the sign, there was speculation she could face charges for trespassing and vandalism due to not having permission to actually hang items off the sign.

While things were rough at first, however, the news since has been particularly positive towards Sweeney and the launch of her brand. If not for her own stunning promotional photos taken in a wide variety of the lingerie offerings that SYRN possesses, then for the options that aim to fit numerous different body types.

It’s definitely an interesting new venture for Sweeney who so far has focused on acting or getting involved in marketing campaigns for other brands. As such, we’ll have to see how her work with SYRN continues to play out. Stay tuned to ScreenGeek for updates as we have them.