JD Sports Fashion has unveiled plans to open more than 140 shops in Mexico as it steps up its expansion overseas.

The Lancashire-based retail chain said it wanted to tap into the fast-growing activewear market.

The partnership with Grupo Axo, which helps brands grow in Mexico, Chile, Peru and Uruguay, will launch the JD brand in the region.

Starting in 2027, Axo will operate more than 140 JD stores in Mexico, with key shops expected to eventually be expanded and refurbished under the group’s ‘bigger and better’ format, according to the retailer.

JD said Mexico’s activewear market is being driven by interests like running, football and fashion, helped by a large population of shoppers under the age of 25.

Boss Regis Schultz said: ‘Bringing JD to this thriving market is an exciting milestone in our story. JD’s product offering aligns closely with consumer demand in Mexico.’