Mars' Eggo brand is teaming up with Netflix’s film KPop Demon Hunters, introducing limited-edition KPop Demon Hunters Golden Brown Sugar Cinnamon Waffles. A nod to the film’s award-winning original song “Golden,” these limited-edition waffles reportedly feature an extra-golden hue crafted with colors from natural sources. The new waffles, which are inspired by hotteok—the Korean street food sweet pancake famous for its warm cinnamon sugar filling—bring a globally inspired flavor to the Eggo portfolio.

“We’re thrilled to collaborate with Netflix’s hit global phenomenon KPop Demon Hunters to launch a new Eggo waffle flavor that will give our fans a delicious way to make mornings more golden,” says Cara Tragseiler, growth and marketing lead, Eggo. “We’re always looking for ways to bring unexpected, flavorful fun to breakfast through our limited-time offerings. By bringing the globally inspired flavors of hotteok to our waffles, we’re helping consumers to celebrate the film and culture it was inspired by.”

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