During September’s Better Breakfast Month, That’s it debuted its Cinnamon Fruitola Fruit Granola at Costco locations across the Southeastern U.S. According to the company, the launch marks the first time the flavor is being offered in a 14-oz family-size pack.

The company states Fruitola offers a “unique take on granola,” made with only four ingredients, no added sugar, 16 g of plant-based protein, and 7 g of fiber per serving. Additionally, the product is free from gluten and nuts, reportedly making it a suitable option for consumers dealing with food allergies, intolerances, and various dietary preferences. Reportedly versatile enough to enjoy as a snack by the handful, as cereal, or as a yogurt topper, Fruitola Fruit Granola is said to offer a simpler alternative to traditional granola with no added sugars or sweeteners and an exceptionally short ingredient list.

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