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New York Bakery expands its heat-and-eat portfolio

Дата публикации: 02-10-2026 17:49:00

The Baked Bites mark the brand’s first foray outside the frozen bread section, into the snacks section of the freezer case.

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Cartons of various New York Bakery frozen bread products on a kitchen counter

Courtesy of The Marzetti Co.

The Marzetti Co. today announced an expansion of its New York Bakery portfolio with three new product platforms reportedly designed to bring bakery-inspired flavor to more eating occasions: Baked Bites, Cheesy Focaccia and Garlic Bread loaves.

According to the producer, the launches build on New York Bakery’s presence in frozen bread while extending the brand into new formats and occasions. Baked Bites are New York Bakery’s first entry into the frozen snacks category, while Cheesy Focaccia and Garlic Bread expand the brand’s frozen bread portfolio with shareable options for pasta night, family meals, entertaining, and beyond. New York Bakery reports it is the number one brand in frozen bread, according to market data.

“Consumers want convenience, but they’re also looking for bold flavor, satisfying textures and foods that can make everyday moments feel a little more special,” states Brett Castle, VP of brand management at The Marzetti Company. “These new products take what consumers already love about New York Bakery and bring it into exciting new formats—from shareable breads for the dinner table to craveable bites made for snacking and entertaining.”

New York Bakery Baked Bites mark the brand’s first product line in the frozen snacks aisle. Oven-baked rather than fried, the bite-sized snacks feature a soft, bread-forward texture and generous, craveable fillings. They are available in two flavors: Garlic & Cheese and Jalapeño Cheddar Cheese.

Designed for snacking, sharing and entertaining, Baked Bites reportedly address growing consumer interest in convenient frozen foods that don't compromise on flavor. They can be prepared in just minutes using an air fryer, which is intended to give consumers an easy option for everything from an afternoon snack or meal companion to game-day and party spreads. They also provide

According to the company, New York Bakery Cheesy Focaccia introduces an artisan-inspired, pull-apart format designed for sharing. Available in Italian Herb and Pesto & Garlic, the new Focaccia is said to combine oven-baked texture with flavor-forward ingredients like real herbs and cheese. The versatile format is designed to complement pasta, soups and salads while also creating new opportunities for entertaining and snacking.

New York Bakery is also introducing a new loaf format of Garlic Bread and Garlic Bread with Real Cheese, giving families a bakery-style take on a familiar classic. According to the maker, the new loaves feature a soft bakery texture and tear-and-share format that makes them easy to serve around the table. Designed to offer broad family appeal, the loaves reportedly bring an elevated yet approachable option to weeknight dinners, gatherings and comforting family meals.

Baked Bites are available in the Frozen Snacks & Appetizers aisle. Cheesy Focaccia and Garlic Bread Loaves can be found in the frozen bread aisle with other New York Bakery favorites. Availability will vary by retailer.


Related: Lancaster Colony rebrands as The Marzetti Company

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