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From Buying Groups to Live Events: How Marketers Are Putting ABM Discipline into Practice
Дата публикации: 01-10-2026 04:00:00

Verizon and Pretzl show how AI-enabled orchestration and buying-group discipline — not blanket personalization — are driving measurable pipeline in account-based marketing. Their approaches could reshape how B2B teams align go-to-market strategy around real buyer behavior.

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