BLACKPINK's Jisoo has found herself at the center of an online debate following her appearance at Dior's Spring/Summer 2027 fashion show in Paris. Several videos circulating from the event have drawn criticism from some social media users, who questioned the K-pop star's behavior during the high-profile fashion gathering.

Jisoo attended Dior's show at the Tuileries Garden on Sept. 29 as the luxury fashion house presented its latest collection under creative director Jonathan Anderson. She has maintained a long-standing relationship with Dior and has served as one of the brand's global ambassadors since 2021.

While much of the attention surrounding her appearance focused on her Dior look and interactions at the event, clips shared online subsequently became the subject of a separate discussion.

The videos circulating on social media show Jisoo interacting at the fashion event in a playful manner. Some users interpreted her behavior negatively, describing it as childish or inappropriate for a major luxury fashion event.

Among the comments being shared were accusations that Jisoo was behaving "like a child," while another post described her as an "embarrassment." The criticism quickly gained traction as the clips were reposted across social media platforms.

One user wrote, "Imagine acting this childish and immature in a big event like Dior ?? Jisoo is so embarrassing I swear," while another commented, "She really thinks her behavior is still perceived as cute outside of Korea, but it's just cringe, and that bag is ugly."

"Someone tell her this isnt korea ppl dont like this behavior," said a third user on X.

A fourth one shared, "A 30 year old adult woman is behaving like a 5 year old child at a fashion event. ".

However, the reaction has been largely based on individual interpretations of short video clips. The available footage does not establish that Jisoo intended to cause controversy or that Dior officials viewed her behavior negatively.

In fact, other footage from the same event showed Jisoo engaging warmly with people around her, offering a different picture of her overall appearance at the show.

One of the videos released by ELLE Taiwan showed Jisoo alongside Dior creative director Jonathan Anderson. In the clip, she poses for the camera while holding a small silver Dior bag and appears to playfully show it off. Anderson is seen listening to her and smiling during their interaction.

The moment became another point of discussion among fans and online users, with reactions differing depending on how viewers interpreted Jisoo's expressions and gestures.

Her appearance itself attracted significant fashion attention. Jisoo wore a white blouse featuring a large ribbon detail with a light pink skirt, while her hair was styled half-up with additional ribbon accents. The outfit was reported to feature pieces from Dior's new collection presented at the show.

Despite the backlash over the viral clips, Jisoo's appearance generated plenty of positive attention as well.

Another video from the event captured her meeting Jang Wonyoung of IVE. The two idols were seen speaking together, with Jisoo warmly greeting Wonyoung and inviting her closer. Wonyoung repeatedly bowed her head while listening to Jisoo during their conversation.

Jisoo also shared an emotional moment during the Dior event when she met Eloise Agostinelli, the daughter of the late Mathilde Fabre, who had worked as Dior's head of communications. According to Starnews, Jisoo and Eloise embraced, and Jisoo appeared emotional during their meeting. Eloise told Jisoo, "Thank you for everything you have done, and you are so beautiful," to which Jisoo replied, "I love you."

These moments have also circulated online, giving fans a broader view of Jisoo's time at the Paris show beyond the clips that triggered criticism.

Jisoo's relationship with Dior has continued for several years. She became a global ambassador for the fashion house in 2021 and has regularly attended its fashion shows and other events.

Her latest appearance came as Dior presented its Spring/Summer 2027 collection. The show featured a range of sheer fabrics, metallic pieces, tailored designs and romantic details, with the runway staged at the Tuileries Garden in Paris.

The event itself attracted a large celebrity audience, making Jisoo's presence part of the extensive coverage surrounding Dior's latest collection.

The backlash surrounding Jisoo demonstrates how quickly short celebrity videos can generate competing interpretations online. While some viewers criticized her behavior, other footage from the same event showed her interacting positively with fellow celebrities and Dior representatives.

At present, the criticism remains a social media reaction rather than an indication of any reported issue between Jisoo and Dior. The BLACKPINK member continues to maintain her role with the luxury brand while also pursuing her individual music and entertainment activities.

For now, the discussion surrounding her Dior appearance remains centered on how viewers interpreted the viral footage, with reactions continuing to vary across social media.