
WASHINGTON—The Pentagon’s comptroller has a bit of advice for tech makers and founders who want to do business with the military: Make tech that troops like, find out who can buy it for them, and hire someone who knows how things work. .
“Having the users like your products is incredibly necessary. That's a given. But it's the program offices and the [portfolio acquisition executives, or] PAEs who really have the power to make you successful,” Jules Hurst, the Defense Department’s chief financial officer, said at Y Combinator’s Startup Industrial Base event Wednesday. “You have to provide the solution to them. Again, they’ve made their budget. They made it a year and a half ago. They've made a plan to execute that budget. So anything you're bringing in is, at times, disruptive to them if they have an established program. So you've got to figure out how you can fit in.”
Fitting in could mean being a subcontractor for an existing program or helping program managers “shape requirements for a future capability,” but it has to be more than just a good idea, he said.
“You've got to fit into the cycle—and I know that's not what a lot of you want to hear. And we're working on changing that by doing acquisition reform, but it's still the case in a lot of programs across the department,” Hurst said.
Hiring someone familiar with doing business with the government “will help you immensely,” he said, as will finding the right Defense Department program offices.
“Shop for the program offices and program managers that are really interested in change, and you align yourself with that person and you start to help try to solve their problems with your team. If you find the right program office or program manager, they can do immense good for you. They can open up lots of opportunities across the department. They can introduce you to people, even if you're not a good fit for their program. So part of it is also personality shopping and finding somebody who really wants to make change and isn’t fixated on just compliance.”
And once in the door, companies must be able to make the tech in large quantities.
“The best thing is to show that you can make stuff. A lot of startups right now, sometimes they're paper deep—and that's kind of a risky bet for the government. Not that we shouldn't take it, right? Because sometimes our alternative is a company that does manufacture things, but doesn't produce in the timetable we want, or the capabilities we need, or the cost schedule we want,” Hurst said.
“So again, my best advice to you is: show that you can manufacture things. And if you are not manufacturing things, hire people who have experience manufacturing things, so you can show the government that you're bringing on the talent necessary to scale your product and capability if they decide to buy it.”
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