In this webinar you'll learn how structured data supports your visibility in AI and search in 2026. We’ll explore how this data helps you show up across classic and conversational search engines, including traditional Google search, AI Overviews, and ChatGPT. You’ll also see how schema markup works in new Wix SEO features like NLWeb. 

Expect insights on how structured data impacts AI from Martha van Berkel, schema markup expert and founder of Schema App. You’ll also get a tactical look at structured data on Wix from Crystal Carter, Wix’s Head of SEO Communications.

What you’ll learn:

Co-founder and CEO of Schema App

Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that leverages advanced schema markup to build content knowledge graphs for enterprise marketing teams. She focuses on helping marketing teams globally understand the strategic value of schema markup and thrive in an ever-evolving digital landscape.

Head of AI Search & SEO Communications, Wix

Crystal is an SEO and digital marketing professional with 20 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid AI Search & SEO Communicator, her work has been featured at Google Search Central, BrightonSEO, Moz, OMR, Semrush and more.