SAN DIEGO — The Honest Kitchen is expanding into a new category with the launch of Bake Mixes. Available in Birthday Cake or Muffin Mix, the new line aims to give pet parents an easy way to bake fresh, human-grade treats for birthdays, gotcha days and other special moments.

Designed to make homemade treats more approachable, the new Bake Mixes pair simple preparation with the ingredient transparency and quality standards pet parents have come to expect from The Honest Kitchen, according to the brand.

Birthday Cake Mix is made with oats, chicken, blueberries, bananas, sweet potatoes, flaxseed, eggs, honey and cinnamon. Muffin Mix features oats, chicken, apples, cranberries, sweet potatoes, flaxseed, eggs and cinnamon. Both mixes are made with human-grade ingredients, quality protein, and no artificial colors, flavors or preservatives.

“Our dogs are family, and more than ever, we’re seeing pet parents want to include them in life’s biggest and smallest celebrations,” said Miki Dosen, chief marketing officer at The Honest Kitchen. “We created Bake Mixes to bring our human grade standards to an entirely new occasion, giving pet parents a simple way to bake homemade treats made with recognizable, thoughtfully sourced ingredients. Whether it’s a birthday, a gotcha day or just because, these mixes help create meaningful moments with our dogs.”

Easy to prepare at home, Bake Mixes are designed to deliver fresh-baked goodness in a convenient format while staying true to The Honest Kitchen’s commitment to premium nutrition and ingredient integrity. For an extra festive touch, pet parents can decorate their creations with dog-friendly toppings like plain yogurt, blueberries, shredded carrots or dog biscuits.

Bake Mixes are now available through The Honest Kitchen’s website, Chewy, Amazon, Petco and specialty pet retailers nationwide.

Read more about new pet food and treat products.

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