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Brandlight.ai: How Iconic Brands Can Win the Invisible Shelf

Дата публикации: 23-09-2026 04:00:00

During the ANA 1-Day Conference "Brand Building in the Age of AI: How the World's Most Recognized Brands Are Winning the Invisible Shelf," Imri Marcus explained why brands must treat AI as an integrated marketing channel rather than a search optimization problem. The session covered AI discovery, advertising, commerce, organizational maturity, and Kimberly-Clark's cross-functional approach to improving AI visibility.

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Imri Marcus, co-founder and CEO of Brandlight.ai, argued that AI search, advertising, and commerce are converging into a new marketing channel

During the ANA 1-Day Conference "Brand Building in the Age of AI: How the World's Most Recognized Brands Are Winning the Invisible Shelf," Imri Marcus explained why brands must treat AI as an integrated marketing channel rather than a search optimization problem. The session covered AI discovery, advertising, commerce, organizational maturity, and Kimberly-Clark's cross-functional approach to improving AI visibility.

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