French fashion house Givenchy is opening a dedicated storefront on Farfetch.

The LVMH-owned label announced the global partnership Sept. 17; the e-concession goes live Sept. 21 on Farfetch.com and the Farfetch app. Givenchy will sell directly through the platform, which reaches customers in more than 190 countries and territories.

“We are delighted to partner with Givenchy at a pivotal moment in its journey, marked by a bold new creative direction,” said Stephen Eggleston, chief commercial officer at Farfetch, in a statement.

“Givenchy’s creativity and craftsmanship are hugely desirable to our most exclusive clients, and welcoming the brand directly onto our platform reflects our shared commitment to elevating how our top global clients discover and access their most coveted creations worldwide.”

Direct to a global audience
The e-concession carries Givenchy’s womens and mens offer, including leather goods, footwear, accessories and a curated selection of ready-to-wear and seasonal capsules. The partnership opens with the fall/winter 2026 collection, expanding access to Givenchy by Sarah Burton.

Farfetch connects shoppers with more than 1,400 brands, boutiques and department stores, and the arrangement brings Givenchy onto the platform directly rather than through third-party stockists.

The e-concession goes live Sept. 21 on Farfetch.com and the Farfetch app. Image courtesy of Farfetch

A global marketing campaign will support the launch across digital, social and editorial channels through the autumn season.

“This collaboration further strengthens Givenchy’s global digital presence, enabling the Maison to connect with new clients and audiences in markets around the world through a personalised and elevated online shopping experience,” said Mark Shorten, chief commercial officer of Givenchy, in a statement.

Ms. Burton joined Givenchy as creative director of the women's and men's collections in September 2024, arriving from Alexander McQueen (see story).