From tech disruption to the pressure to reinvent, marketers are navigating a profession in flux. ADWEEK’s Brandweek will bring together industry leaders to unpack the forces reshaping marketing today.

Brandweek returns to Atlanta Sept. 15–17, convening marketers and brand builders from companies including Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry’s, State Farm, and more. The event will span three days of conversations, practical learning, and networking focused on reinvention, AI, and purpose-driven growth. 

This year’s speakers include:

• Drew Panayiotou, chief marketing and innovation officer, Keurig Dr Pepper
• Manolo Arroyo, evp and chief marketing and customer commercial officer, The Coca-Cola Company
• Tressie Lieberman, evp and global chief brand officer, Starbucks
• Terence Reilly, evp and chief brand officer, Crocs
• Roberto Stanichi, president, chief marketing and brand officer, Mattel
• Dr. Bernice A. King, chief executive officer, The King Center
• Ben Cohen, co-founder, Ben & Jerry’s
• Alyson Griffin, head of marketing, State Farm, and Jake from State Farm
• Bing Chen, executive chairman, co-founder and CEO, Gold House

Key sessions include Crocs’ Reilly on how the brand has reinvented itself through unexpected partnerships and social commerce; Ben & Jerry’s Cohen on how businesses can stand for more than profit; and Starbucks’ Lieberman unpacking its business transformation.

Brandweek will also have a full day focused on AI to help equip your team with the skills they need to succeed in the industry today.

Brandweek’s attendees are real marketing practitioners, with 75% brand professionals and 67% who are director level or above. This year, they’ll come from companies including Adobe, American Express, Chick-fil-A, Coca-Cola, Delta Air Lines, Etsy, Expedia Group, Georgia Power, Heineken, Hinge, IHG Hotels & Resorts, JPMorgan Chase, Kimberly-Clark, Land O’Lakes, Mars, Meta, Sony Pictures, Target, The Home Depot, and Zoom.

Tickets are available now at https://event.adweek.com/brandweek_2026.

Use code BRANDWEEK30 to receive 30% off your pass.