Now you can charge for video

Дата публикации: 27-05-2026 12:18:09

...gated, subscriber-only podcast video comes to Spotify.
Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. https://podnews.net/cc/3513
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Annie Spratt

• Supporting Cast has become, it claims, the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. The company launches the new feature with two shows - Libero, a football podcast, and Legacy, a history podcast. Partnerships with Goalhanger, Vox Media, Jim Harold’s Campfire, Filmspotting and Betches Media will follow later this quarter.

  • While video was launched on Apple Podcasts earlier this year, it’s currently not possible to offer paid subscribers on Apple Podcasts any access to video.
  • Supporting Cast is our title sponsor this month; we suspect we’d have made this #1 story today even without that.
    • LATER: They’re not first, say competitors Supercast, who say they have had creators publishing video using Spotify’s Distribution API since April 27th. That service is now fully rolled out for all Supercast creators. We’re happy to make that clear.

• In The Ankler’s Like & Subscribe newsletter, Spotify’s global head of podcasts Roman Wasenmüller is interviewed. Wasenmüller talks about the reversal of the company’s exclusive shows - “we now have more ability to find new audiences for our content across all platforms and also monetize it to the same extent, instead of just monetizing on Spotify” - and revealed that the reason Spotify leant into video was that “We were struggling with driving audience growth into audio-only podcasting. It’s saturated. Video just unlocked completely new discovery mechanisms on the platform.” When asked what a podcast is, Wasenmüller admits he doesn’t know; but suggests it’s still an audio-first format. “Video’s an added layer, but the format only works if it’s also consumable just in audio.” There’s more behind the paywall.

• NPR, National Public Media and PRX announced a collaboration in sales and distribution. NPM can provide sponsorship sales for series and shows using Dovetail, PRX’s publishing and monetisation platform.

• The Podcasting Seriously Awards Fund has been sunset, it’s been announced. The announcement comes only weeks after BIPOC Podcast Creators also announced its closure. The Fund awarded over $57,000 in grants to enter podcast awards.

• Edison Podcast Metrics UK published the top 25 podcasts in the UK for Q1/26. The BBC saw a record high for two of its shows.

  • Goalhanger shows The Rest is Politics and The Rest is History both have refreshed artwork, we notice.

• Amplifi Media’s Steven Goldstein published notes from a panel at The Podcast Show on “Moving Beyond the Download”. “Increasingly, the download feels like a metric designed for an earlier version of the business.”

  • Steven Wilson-Beales also writes about what he learnt at The Podcast Show.

• In Berlin, Germany, Sony has made a technology partnership with OMR’s in-house production company, Podstars. Sony is equipping the company with twelve Sony FX3 full-frame cameras. Last week, Sony Digital Imaging exhibited at The Podcast Show in London.

• Just in time for the World Cup, Apple News podcast After the Whistle is about to return for a new season - this time, the show will be available in video on Apple Podcasts. Brendan Hunt, actor and co-creator of the Apple TV series Ted Lasso, and Rebecca Lowe, host of NBC Sports’ Premier League coverage and cohost of FOX Sports’ FIFA World Cup 2026 coverage, will break down key games and recap the most exciting moments on and off the pitch.

• Eric Nuzum has been confirmed as keynote speaker for the ABU Con-Fest in Malaysia.

• Acast CEO Greg Glenday published the text of his speech at The Podcast Show. “Free speech is under genuine pressure, particularly in my country,” he said, noting the consolidation that occurred in radio in the late 1990s. “Today, five billionaires - not companies, five individual men - control 90% of media in the United States. That’s a scary number. And we can see what that looks like in practice. … The people in this industry - creators, platforms, producers, everyone building in this space - have an opportunity to protect something that matters well beyond the commercial case for podcasting. I think we should take that seriously.”

• In Atlanta GA, USA, a school superintendent is being investigated after her husband’s podcast was found to have contained racist comments.

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