Who listens to podcasts? Best not to assume

Дата публикации: 02-07-2026 08:56:00

It's often not who you think.
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Ilias Chebbi

• Who really listens to podcasts? Be careful with your assumptions, says numbereight, quoting from a study across five markets. Podcast listeners aren’t just young; seniors are not just an edge case; and it’s not just boys listening. The piece gives us the right questions to ask when planning podcast campaigns.

• A new remote recording service called SureTake is deliberately simple - and does one thing: high quality local audio and video recording. Aimed at editors and studios, the tool doesn’t “nudge clients towards DIY tools or AI editing”, it says - wonder who they could possibly mean… the company, which hails from Canada, is looking for beta testers - there’s a free trial on the website.

• More and more people are using podcast app Overcast. Buzzsprout’s platform stats for June show that podcast consumption by Overcast has increased by +28% year-on-year. Most other apps are relatively static - except Spotify, which shows a slump of -26%. (Some of this could be attributed to Spotify video, which is hosted by Spotify themselves). “Web browsers” are up by 4.4%.

  • Transistor’s stats, meanwhile - archived here - also show a 22% increase in Overcast year-on-year, and a drop for Spotify of -40%. Apple Podcasts shows a modest increase.

• Podcasters using Headliner can now add and edit captions for their audiograms from the Headliner app.

• PodCrisp, an AI summary, takeaway and action-item service for any podcast, is on ProductHunt today.

• Ausha has had a free podcast name generator for some time - but they’ve made it more intelligent, adding AI and the useful information they’ve learnt from their SEO work. We tested it out, and it came up with a name that’s so good we’ll not tell you what it is, just in case the folks in Adelaide, London or Ho Chi Minh City who stole our content every day for a while are thinking of doing it again.

  People News

• Elise Bergerson has been hired as Senior Director of Business Development at Libsyn. She moves from Verve Talent & Literary Agency, where she served as Head of Audio.

Tips and tricks - with Podcast Movement NYC

From Podcast Movement 2025, Rob Walch shares whether there are any silver bullets for marketing your podcast - and why you probably can’t believe many of the download numbers you see. (Rob now works with DAX US and Captivate).

Websites we like: this loudness website, called simply loudness.app. It shows you how loud your podcasts are (the LUFS level, which should be -16); how loud they get (the TP max, which should be -1 and no higher); and the LRA, which shows how volume-matched all the voices are in your show (we’d aim for 2.5 if you want to sound like broadcast radio in your car). We should add this to our article all about loudness.

Podcast News - with Airwave Podcast data

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