A new hire on a media team spends their first quarter learning names rather than learning the job. Nobody hands them a glossary. The vocabulary arrives in fragments: a line in a contract, a tab someone else left open, a vendor on a call who assumes the room is already fluent. Much of it describes systems chosen years earlier by people who have since left the building. What marks out a fluent colleague is not knowing more words but placing an unfamiliar one instantly, working out which layer it sits in, who sells it and who pays for it. That placing instinct is what an hour of sorting rewards.

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

14 min read

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