Japanese fashion brand SuperGroupies has announced a lineup of new watches. As the name suggests, the Sega Video Game Consoles Collection is the product of a collaboration with Sega. It comprises three watches modelled after the Mega Drive, Sega Saturn, and Dreamcast. Priced at US$319.99 (~RM1,310) a pop, the accessories incorporate design elements and colour […]
The post The New SuperGroupies Sega Collaboration Transforms Video Game Consoles Into Watches appeared first on Lowyat.NET.

Image: SuperGroupies
Japanese fashion brand SuperGroupies has announced a lineup of new watches. As the name suggests, the Sega Video Game Consoles Collection is the product of a collaboration with Sega. It comprises three watches modelled after the Mega Drive, Sega Saturn, and Dreamcast.
Priced at US$319.99 (~RM1,310) a pop, the accessories incorporate design elements and colour schemes that reflect each console’s identity, with packaging to match. The watches also feature stainless steel straps for a more sophisticated look. Additionally, the case backs are etched with the logos of the respective consoles.
The first of the bunch is the Mega Drive Model Watch, which sports a sleek black exterior. Its watch face features details of the console, including the cartridge slot, power LED, and control pad buttons. Completing the look is the “16-BIT” lettering on the lower half of the watch face.
Next, we have the Sega Saturn Model Watch. It comes in grey to match the Japanese version of its namesake. As for the watch face details, it incorporates the console logo at the 12 o’clock position. Meanwhile, the reset and power buttons are located at the 3 and 9 o’clock positions respectively. The lower half of the watch face also features the console controller buttons.
Finally, the Dreamcast Model Watch features a silver finish, once again matching its source of inspiration. The Dreamcast logo is placed at the 12 o’clock position on the watch face, while the 3 and 9 o’clock positions are occupied by the open and power buttons. Like the other watches in the collection, this one also incorporates console buttons into the design.
As for availability, customers in the US can pre-order the watches via the SuperGroupies US website. The rest of the world will have to head over to the brand’s Japanese website and acquire the products via a third party proxy service instead. There, each watch gets a JPY27,500 (~RM713) price tag, shipping costs not included. It is worth noting that the pre-order period will run until the end of this month, and the watches will ship sometime in early 2027.
(Source: SuperGroupies [1], [2])
Updated 5:55 pm, Wed, 5 August 26
Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | ⌚Под брендом SuperGroupies представили новую коллекцию часов, вдохновлённую культовыми консолями ... | 0 | 9.35 | 05-08-2026 |
| 2 | Sega выпустила часы в стиле культовых игровых консолей 90-х: Dreamcast, Mega Drive и Saturn | 0 | 5.99 | 05-08-2026 |
| 3 | Casio Launches G-Shock Bold Camo Series; Consists Of Six Watches | 0 | 6.7 | 01-08-2026 |
| 4 | Grand Seiko Brings Shibuya to Singapore | 0 | 18.83 | 22-01-2026 |
| 5 | Timex launches three stylish new Marlin Mesh watches with eye-catching sunray dials | 0 | 17.78 | 28-07-2026 |
| 6 | More Luxury Retailers Partner With Everyday Names to Lure Gen Z Shoppers | 0 | 10.11 | 22-07-2026 |
| 7 | Mattel Officially Unveils A Brick-Buildable Replica Of The Original Xbox | 0 | 8.57 | 20-08-2026 |
| 8 | G-Shock Pokémon Anniversary Watch Skips Rest Of Southeast Asia As Singapore-Only Exclusive | 0 | 2 | 25-06-2026 |
| 9 | The Gold MoonSwatch Is Swatch’s Answer To The Royal Pop Meltdown | 0 | 12.86 | 20-07-2026 |
| 10 | Лимитированные часы Kojima Productions и Anicorn вдохновлены маскотом Ludens и стоят $940 | 0 | 8.73 | 05-08-2026 |